Case Study: Orangetheory Fitness ships apps 10x faster with Retool

How Orangetheory Fitness ships apps to over 1,600 franchisees with Retool

Orangetheory Fitness, the global fitness studio franchise behind 1,600+ locations in 25 countries, needed a better way to support franchisees with studio management tools as it scaled toward nearly 1 million members. Its 30-engineer team had spent years building a monolithic in-house CRM, but launching features and iterating had become slow and difficult. To move faster, Orangetheory turned to Retool and its external app capabilities.

With Retool, Orangetheory replaced 90% of its CRM functionality with focused apps for lead management, member management, and studio performance, using reusable modules and write-back functionality to make analytics actionable. Retool helped Orangetheory cut ship time from three weeks to hours, support over 1,600 studios with just two developers, and deliver apps in 1/10th the time, driving more classes booked, larger class sizes, and higher member retention.

Orangetheory Fitness

Malcolm Greene

Senior Vice President of Engineering