Case Study: ShareChat scales internal tool development and reduces engineering costs with Retool

How India's largest social media app builds internal tools to operate faster

ShareChat, India’s largest native social media app, needed a faster, more scalable way to build internal tools as it grew to 300M+ monthly active users. Its existing scrappy approach led to inconsistent user experiences, high maintenance overhead, and engineering bottlenecks, so the company turned to Retool to improve internal app development.

With Retool, ShareChat created a new internal tools model that let end teams build frontends using approved frameworks while the Tools Team focused on the most complex work. The company launched a Creator Ops Management app in just 9 days, onboarded creators 20% faster, built 500+ Retool apps with over 900 monthly active users, and reduced engineering costs by 20% thanks to Retool.

ShareChat

Akshat Bhargava

Product Manager