Case Study: Leading Website Domain Company achieves 8.1X ROAS with Retina AI's CLV-Based Lookalike Audiences

Leading Website Domain Company - Customer Case Study

Leading Website Domain Company partnered with Retina AI to improve acquisition campaigns using more effective real-time metrics. The customer wanted to move beyond standard similar audiences for Google search and display ads, and needed a way to target higher-value prospects more accurately.

Retina AI calculated lifetime value for half of the company’s customers and used the top 20% by LTV to build CLV-based lookalike audiences. The company then ran a 30-day Google acquisition campaign and achieved an 8.1x ROAS, generating about $426,000 in monthly ROAS on a $2,000 daily ad spend. Retina AI also delivered a 14.2x return on the $30,000 pilot engagement.