Case Study: Brickell Men's Products drives future customer growth with Retina AI

Brickell Men's Products - Customer Case Study

Brickell Men's Products, a fast-growing men’s grooming brand, was looking to better understand the value of its customer base and predict how those customers would behave over time. Retina AI helped Brickell identify its best customers and quantify the factors driving loyalty and long-term growth using predictive customer analytics.

Retina AI collected and combined Brickell’s customer and order data to build proprietary lifetime value (LTV) models and deliver a Quality of Customers Report with cohort analysis, segmentation, and 2-, 5-, and 10-year LTV predictions. With Retina AI’s guidance, Brickell learned which customers were most likely to repeat purchase, how to improve retention through subscription or loyalty programs, and how channel, SKU, and discounts affected LTV—enabling more efficient acquisition spending and more targeted growth strategies.

Brickell Men's Products

Tyler Cohen

Vice President of Marketing