Case Study: Tumble drives 19% of abandon flow revenue with Retention.com

Tumble drives 19% of abandon flow revenue with Retention.com

Tumble, a company that sells machine-washable rugs, sought to maximize the conversion rate of every visitor to their Shopify site after spending marketing dollars to drive traffic. Their goal was to identify more site visitors and leads to serve them relevant email communications. They turned to Retention.com and its Reclaim and Grow services to address this opportunity.

Retention.com implemented a measured strategy, creating automated abandon flows for Reclaim profiles and sending campaigns to new Grow leads. This solution drove significant results, with Retention.com generating 19% of Tumble's abandon flow revenue. Grow leads produced $3-4 in revenue per lead at a minimal cost, all while maintaining strong email deliverability.

Tumble