Case Study: Spartan Race Pre-Sells Future Event Tickets and Grows Audience with Retention.com

Spartan Race - Customer Case Study

Spartan Race, an extreme wellness platform, faced an immense challenge when the COVID-19 pandemic forced the cancellation of all its live events, creating a zero-revenue scenario. After acquiring its largest competitor, the company needed a way to pre-sell tickets for future races and build an audience of engaged prospects. To address this, they turned to the vendor Retention.com and implemented its Resolve service.

Retention.com's solution involved installing its Resolve script to identify anonymous website visitors. Spartan Race used this data to launch highly effective email campaigns and state-segmented direct mail offers. This strategy delivered exceptional results, including a 1,500% improvement in audience growth rate and a 32% email open rate. Most importantly, Retention.com helped Spartan Race achieve a 13.1x return on investment, generating crucial revenue to overcome pandemic-related losses.

Spartan Race

Todd Leiser

Global Head CRM, Analytics, and Marketing Tech