Case Study: Parcelle Wines achieves 41x ROI with Retention.com Resolve

Parcelle Wines sees 41x ROI with Retention.com Resolve

Parcelle Wines, an online wine retailer, sought to significantly grow its email list of highly engaged subscribers in early 2021. Their challenge was that traditional web forms were only converting 3.5% of their anonymous website traffic, making their lucrative email channel impossible to scale. To address this, they partnered with Retention.com and implemented its Resolve product.

Retention.com installed its script on the Parcelle website and helped alter their welcome email series to target anonymous visitors. This solution delivered exceptional results, generating a 41x ROI and 3,227 net new customers within seven months. The vendor's product accelerated Parcelle's email collection rate by 10-15 times, fundamentally transforming their email marketing capabilities.

Parcelle Wines

Josh Abramson

Co-Founder