Case Study: Nomad Goods achieves higher ROAS and CTR with Retention.com

Nomad Goods - Customer Case Study

Nomad Goods, a manufacturer of premium Apple accessories, faced significant marketing challenges after iOS14 privacy changes limited their ability to target customers. The company came to Retention.com seeking solutions for email list growth, owned audience expansion, and improved cross-platform audience targeting to diversify beyond digital advertising.

Retention.com implemented its Meta Persistent Audiences solution, creating custom retargeting and prospecting audiences for Nomad Goods. The results were substantial, including a 10% incremental revenue increase, a 110% higher ROAS for retargeting, and a 103% higher click-through rate compared to Meta's own pixel audiences. Retention.com delivered Nomad's highest-performing and most profitable customer segments.

Nomad Goods

Chuck Melber

Marketing Director