Case Study: Montana Knife Company achieves $2.5M in incremental revenue with Retention.com

Montana Knife Company turns missed traffic into $2.5M with Retention.com

Montana Knife Company, a direct-to-consumer brand known for its limited-inventory knife drops, faced the challenge of converting website traffic when products were out of stock. They sought to capture the value of these missed visitors by acquiring more customer emails and turning that traffic into future sales. To address this, they turned to the vendor Retention.com and implemented its Reclaim and Growth services.

By integrating Retention.com's tools with their Klaviyo platform, Montana Knife Company launched welcome flows for unknown visitors and targeted retargeting campaigns. This solution allowed them to build new audience segments effectively. The results were significant, with Retention.com helping to generate over $2.5 million in incremental revenue, achieve a 34.6x return on investment, and add more than 670,000 new contacts to their email lists.

Montana Knife Company