Case Study: Latico Leathers achieves 20x ROI and faster email list growth with Retention.com Grow

Latico Leathers - Customer Case Study

Latico Leathers, a family-run luxury leather goods ecommerce company, needed to rapidly and profitably grow its email list. Since email drives 50% of their total revenue, their major challenge was scaling acquisition without risking their sender reputation. They partnered with Retention.com to use its Grow solution but were initially skeptical it could meet their high standards for engagement and deliverability.

Retention.com implemented its Grow solution, which was integrated with Latico's Klaviyo account and set up in under a day. They started with a conservative rollout to protect sender reputation. The results were outstanding, generating a 45% open rate and $156k in new revenue from an $8k spend, achieving a 20x ROI. Retention.com not only met but exceeded expectations, as the new contacts engaged better than their existing house list and improved their overall sending reputation.

Latico Leathers

Ben Schreiber

Head of Ecommerce