Case Study: Viasox boosts list growth and generates $112K LTV with Retention.com Reclaim

How Viasox scored a net-new email cohort with a lifetime value of over $112K with Retention.com

Viasox, a North American ecommerce fashion brand specializing in diabetic socks, sought to increase its email list from website visitors who did not initially provide their contact information. Their challenge was to grow their pool of contacts to better educate their audience and drive revenue. They partnered with Retention.com and utilized its Reclaim solution to address this.

Retention.com implemented its strategy just before the Black Friday/Cyber Monday peak in 2022. This effort grew Viasox's first-party email list by 50% in less than a month. By creating special segments from these new contacts for early access and holiday campaigns, Viasox generated significant revenue. The cohort of emails captured by Retention.com during this period has a lifetime value of over $112,000.

Viasox

Dimos Karpouzis

Chief Marketing Officer