Case Study: Dr. Squatch achieves $1MM in BFCM revenue with Retention.com

Dr. Squatch captures elusive cart abandoners for legendary BFCM success

Dr. Squatch, the largest men's natural personal care brand in the US, partnered with Retention.com to grow its email list of warm leads ahead of the Q4 holiday season. Their specific challenge was to capture revenue from cart abandoners while ensuring the solution would not negatively impact their email deliverability, spam score, or brand reputation.

Retention.com implemented its Reclaim solution, starting with a small test that proved there were no deliverability or spam issues. After a full rollout, the technology captured first-party data from anonymous site visitors. The results were transformative: the solution became Dr. Squatch's number one generative email flow, driving over $1 million in Black Friday/Cyber Monday revenue and delivering a 50x ROI for Retention.com.

Dr. Squatch

Cody Griffin

VP of Marketing