Case Study: CARIUMA Achieves 13.1x ROI with Retention.com

CARIUMA drives 20% of their revenue with Retention.com Reclaim

Cariuma, a sustainable sneaker brand, sought a new high-ROI revenue channel while also building a large, owned first-party data asset. To achieve this growth-oriented objective, the company partnered with Retention.com and implemented its Reclaim service.

Retention.com's solution involved a one-click integration with Cariuma's Klaviyo platform to set up automated flows for browse, product, and cart abandonment. This enabled personalized email retargeting while simultaneously using the collected data to create targeted custom audiences on Facebook and Google. The implementation by Retention.com delivered a significant 13.1x ROI, a 23% open rate, and a 12% click rate, dramatically accelerating the growth of Cariuma's first-party data.

Cariuma

Felipe Arajuo

Chief Digital Officer