Case Study: Rothy’s achieves 352% abandonment and 260% win-back conversion lifts with Retention Science’s AI-powered lifecycle automation

Utilizing AI Powered Lifecycle Automation to Boost Conversions and Revenue

Rothy’s, a sustainable footwear brand known for turning recycled materials into stylish, comfortable shoes, faced a scaling challenge: manual triggers and batch-and-blast emails couldn’t deliver the personalized, responsive lifecycle communication needed for a rapidly growing customer base. They needed an accessible solution that could adapt quickly to tiny shifts in customer behavior and support a world‑class experience without manual rule‑setting.

By adopting ReSci’s AI-powered lifecycle automation, Rothy’s moved from simple triggers to predictive, individualized messaging—using lead scoring to target visitors by purchase intent and automated win‑back flows to re-engage at‑risk customers. The result: a 352% increase in conversion rates for abandonment campaigns and a 260% increase in conversion rates for win‑back campaigns, achieved with a fast integration and significantly reduced manual effort.

Rothy’s

Meghan Cast

Chief Marketing Officer