Case Study: Diamond Candles achieves 18% increase in average order size and 75% decrease in time to order with Retention Science

Retaining and engaging customers for Diamond Candles

Diamond Candles, a direct‑to‑consumer candle brand, needed to boost customer retention and keep new buyers engaged after their first purchase. They sought a data‑driven way to personalize outreach at scale so customers wouldn’t forget the brand and would be encouraged to buy again.

Using ReSci’s marketing automation, Diamond Candles combined real‑time website behavior with historical customer data to deliver automated recommendations on email timing and content for first purchases, repeat buys, and re‑engagement. The program drove an 18% increase in average order size and a 75% reduction in time to order.

Diamond Candles

Justin Winter

Co-founder and Chief Executive Officer