Case Study: Target achieves 6x increase in conversion rates with Retention Science

Personalizing the omnichannel experience

Target, the U.S. discount retail giant with a growing online footprint (≈19M monthly web and 27M monthly mobile visitors), needed to close the omnichannel loop for its Cartwheel discount program: customers received coupons by email, app and web but Target wanted a seamless, personalized experience that drove in‑store conversion.

Retention Science built proprietary algorithms to predict each shopper’s product affinity and the minimum discount needed to convert, integrating those predictions with Target’s ESP, mobile apps and Cartwheel website. Personalized product recommendations and optimized discount offers drove strong results: 6× higher conversion rates, 38% increased mobile engagement and a 20% rise in repeat purchases.

Target

Natalie Doyne

Marketing Lead