Case Study: Draper James achieves 6x first-purchase conversion rate with Retention Science

Optimizing first purchase conversion rate with smart segmentation and artificial intelligence

Draper James, the Southern-inspired lifestyle brand founded by Reese Witherspoon, could reliably acquire high-quality email leads but struggled to convert those prospects into first-time buyers without resorting to discounts that might devalue the brand. The challenge was to increase first-purchase conversion while preserving Draper James’s luxury positioning.

Partnering with Retention Science, Draper James deployed real-time AI and acquisition-stage testing to personalize incentives and messaging and automated segmentation with support from a Client Success Manager. The campaign drove a 10x increase in first purchases, a 6x lift in first-purchase conversion rate, a 30% increase in the repeat-purchase funnel, and saved 10–15 hours per week on segmentation and setup.

Draper James

Helen Nightingale

Digital Marketing Manager