Case Study: State & Liberty achieves 73% revenue increase with Retention Science's Cortex

Innovation with artificial intelligence and automation

State & Liberty, an athletic‑fit men's apparel brand co‑founded by pro hockey player Lee Moffie, faced manual, time‑consuming customer segmentation and linear email flows that forced guesswork on behavior, send times and frequency—resulting in most customers being treated the same and limiting marketing innovation.

They implemented Retention Science’s Cortex, an AI‑powered automation platform that builds precise segments and sends lifecycle‑based messages at the right time and frequency, freeing the team to focus on strategy. The change drove a 73% increase in revenue versus manual flows, a 26% lift in conversion rate and a 25% increase in average order value.