Case Study: Birdies achieves 16% conversion increase with Retention Science

How Birdies Increased Conversion Rates 16% by Creating a Best in Class Customer Experience

Birdies is a fast-growing footwear brand known for stylish yet comfortable shoes worn by celebrities and everyday customers alike. Facing the challenge of turning product appeal into consistent revenue, the team needed a best-in-class, personalized customer experience that would identify who was ready to buy, who was at risk of leaving, and which messages (comfort vs. style) would drive conversions and retention.

Using Retention Science (ReSci) A.I., Birdies analyzed customer data to fine-tune messaging and creative, target ready-to-buy shoppers, and nudge at-risk customers with a $20 refer-a-friend retention offer. The personalized, timely campaigns increased conversion rates by 16%, lifted email open rates 11%, and reduced unsubscribe rates by 42%.

Birdies