Case Study: BCBGMAXAZRIA achieves 1.5x revenue growth and 3x conversion lift with Retention Science

Goodbye batch-and-blast emails Hello 1:1 customer lifecycle marketing

BCBGMAXAZRIA is a premier women's fashion brand with 550+ retail stores and a growing ecommerce presence. The company faced a challenge delivering strong omnichannel experiences: its existing trigger email program increased message volume but felt generic, driving poor customer response.

Retention Science deployed AI-powered personalization to replace batch-and-blast triggers, using machine learning to surface the most relevant product recommendations, messaging, timing and send frequency. The smarter, automated approach drove a 1.5x increase in revenue within six months, a 3x lift in conversions across lifecycle campaigns and a 20% increase in customer engagement.

BCBGMaxAzria

Michelle Magallon

SVP, Global Digital Commerce and Omnichannel