Case Study: Olay achieves 5x more conversions with Retention Science's AI-powered automation

Converting 5x more customers by using AI powered automation

Olay, a pioneering anti‑aging skincare brand with more than $2.8B in annual sales and distribution in 80+ countries, faced rising customer expectations for personalized experiences and increased competition from direct‑to‑consumer brands. The company needed a way to deliver more relevant, timely messaging and innovate its marketing without expanding its analytics team.

Retention Science’s (ReSci) AI platform predicted purchase propensity and delivered personalized content and product recommendations across email and social, plus automated replenishment reminders based on individual buying cycles. The automation cut time to purchase by 60%, drove a 5× increase in average order value, tripled email revenue, and became one of Olay’s top direct‑to‑consumer revenue channels.

Olay

Lisa Oldham

Marketing Technologist