Case Study: Truth Nutraceuticals achieves 486% increase in ROAS with Retention Science

AI to Enhance Advertising Effectiveness Using Predictive Segments for Facebook Lookalike Audiences

Truth Nutraceuticals (Truth Nutra) offers clinical research–backed supplements to help men and women naturally reclaim hormonal balance—a product line born from founder Christopher Walker’s personal recovery from a pituitary tumor. Facing the need to grow site traffic and increase new visitor conversions, Truth Nutra sought a multichannel, predictive-intelligence solution to improve acquisition efficiency.

Truth Nutra partnered with Retention Science (ReSci) to apply AI-driven Customer Lifetime Value and churn scores to Facebook Lookalike Audiences and other channels. Using these predictive segments to target higher-value prospects, the campaigns dramatically improved ad efficiency—achieving a 486% increase in ROAS, 7× ROAS on Facebook ad spend, and 15× ROAS from ReSci’s High CLV segment.

Truth Nutraceuticals

Christopher Walker

Founder