Case Study: eSalon achieves a 39% increase in click-through rate and a 5% lift in conversions with Retention Science

Activating new customers with predictive intelligence for eSalon

eSalon is a subscription service that delivers custom, professional-grade at-home hair color based on a detailed, 9‑page customer profile. Although many users completed these profiles—showing strong purchase intent—eSalon saw significant dropoff before checkout and lacked the in-house resources to act on the rich data.

Retention Science combined profile, behavioral, transactional, and demographic data to target non-paying customers with completed profiles, sending up to 10 personalized touches over 70 days across 20 creative variants. Their AI optimized subject lines, timing, and frequency for each recipient, driving a 39% increase in click‑through rate and a 5% lift in conversions.

eSalon

Tamim Mourad

Co-Founder