Case Study: Bare Bones Broth achieves accelerated growth — +45% conversion lift and 37% digital revenue attribution with Retention Science

Accelerated growth using artificial intelligence driven email campaigns

Bare Bones Broth, a direct-to-consumer brand focused on nourishing customers with organic beef, chicken, and turkey broths, needed to accelerate revenue and growth despite limited time and resources. The company’s challenge was to scale email marketing effectively without adding manual testing overhead.

Working with jetfuel.agency and ReSci’s AI platform, they launched AI-driven email campaigns using multi-armed bandit testing to automatically identify and send the best-performing content at optimal times. Within a month this eliminated hours of manual A/B testing and drove strong results: +45% conversion rate, +22% open rate, and 37% of digital revenue attributed to the program.

Bare Bones Broth

Katherine Harvey

Co-founder & CEO