Case Study: winkler Group achieves faster, more flexible customer communication with Retarus WebExpress

winkler Group streamlines fax campaigns across 35 sites with Retarus

The winkler Group, a manufacturing company with over 1,400 employees, needed a more flexible and independent way to manage its marketing communication, particularly fax campaigns, without relying on its internal IT department as an intermediary. To reach its mobile industry partners who often lacked constant PC access, winkler sought a web-based platform from vendor Retarus that would allow for personalized messaging and streamlined workflows.

Retarus implemented its WebExpress messaging platform, enabling the marketing team to independently create and send personalized fax campaigns via a web browser. The solution provided detailed reporting to improve distribution list quality and ensured optimal data protection through access rights management. The result was a significantly faster response time to market needs and positive feedback from staff on the tool's intuitive usability.

winkler Group