Case Study: BSH Hausgeräte GmbH centralizes transactional email communication with Retarus Transactional Email

BSH Hausgeräte GmbH centralizes 12 applications in 6 months with Retarus

BSH Hausgeräte GmbH, a major European manufacturer of household appliances, faced the challenge of centralizing its high-volume transactional email communication across its many global brands. Different systems and a lack of a central platform made it difficult to reliably send messages like appointment confirmations and customer surveys. The company turned to vendor Retarus and its Transactional Email service to consolidate these processes onto a single, secure platform.

Retarus implemented its solution by connecting approximately a dozen of BSH's cloud applications via standard interfaces like SMTP and REST. The transition was completed within six months. The results included a high email delivery rate ensured by Retarus's reputation management, secure processing in German data centers for compliance, and the added benefit of inbound message handling with Retarus Email Security for virus protection.

BSH Hausgeräte GmbH