Case Study: Game On boosts sales and AOV with Retargeting Biz

Game On - Customer Case Study

Game On is a UK-based online store founded by developer Jonathon Bullock, offering gaming consoles, memorabilia, VR sets, accessories, collectibles, and more. As the business grew, Jonathon needed a marketing partner that could automate campaigns and save him time while helping improve performance across channels. He chose Retargeting Biz for its one-stop-shop approach and machine-learning-powered automation.

Retargeting Biz helped Game On with dynamic Facebook, Instagram, and Google Ads campaigns, animated ad stickers, and smart recommendation widgets on the website to personalize product suggestions and raise average order value. The results were strong: Facebook and Instagram CVR quadrupled, revenue rose 3.8x, and CPA dropped 60%; Google Ads CTR doubled, CVR increased 55%, and CPA fell 21%. In six months, Retargeting Biz delivered 6 ROAS on Facebook and Instagram, 4.03 ROAS on Google Ads, a 150.8% increase in AOV, and a 99.6% reduction in abandoned carts.

Game On