Case Study: eFantasy boosts traffic, revenue, and recovered carts with Retargeting Biz

eFantasy - Customer Case Study

eFantasy, a Greek online store for gamers and collectors, wanted to keep growing as competition intensified during the 2020 e-commerce boom. To support its goal of building brand awareness, attracting new customers, and retaining existing ones, it turned to Retargeting and its AI-powered marketing platform, Retargeting Biz.

Retargeting Biz unified eFantasy’s key digital channels, including Facebook, Instagram, Google Ads, newsletters, push notifications, pop-ups, email, and SMS, with a focus on automation and product personalization. In just six months, total traffic almost tripled, revenue doubled, and recovered carts increased nearly 7x; Google Ads CVR rose 10.41% while CPA fell 31.48% and ROAS grew 3.4x, and Facebook/Instagram impressions more than doubled with transactions up 29.65% and revenue up 42.59%. After nearly a year, CVR quadrupled and CPA dropped by 60%.

eFantasy