Case Study: Zendesk achieves direct and total ROI growth with ReTargeter

Zendesk drives 1317% total ROI with ReTargeter

Zendesk, a web-based customer support software company, sought to achieve a strong direct return on investment and gain additional branding for its multi-day buying cycle. To meet this challenge, they partnered with the vendor ReTargeter to implement a retargeting advertising campaign.

ReTargeter's solution delivered outstanding results for Zendesk. Over a one-month period, the campaign achieved a 57% direct ROI, a 1160% attributed ROI, and a total ROI of 1317%. The campaign influenced 407 unique visitors to convert and also provided enormous branding value with a 0.23% clickthrough rate.

Zendesk