Case Study: Zendesk achieves 1,317% total ROI with ReTargeter

Zendesk - Customer Case Study

Zendesk, a web-based customer support software company, faced a multi-day buying cycle and wanted stronger direct ROI and increased brand awareness. To keep prospects engaged and drive trial signups, Zendesk engaged ReTargeter to run a focused retargeting campaign using ReTargeted banner ads.

ReTargeter's one-month campaign (September 2010) delivered strong, measurable impact: 43 click‑through conversions and 364 view‑through conversions, a .23% clickthrough rate, a direct ROI of 57%, an attributed view‑through ROI of 1160%, and a total ROI of 1317%, significantly boosting conversions and brand exposure.

Zendesk

Jacob Meltzer

Online Marketing Manager