Case Study: U of F MBA Program achieves 3.3 million impressions and 59 closed leads with ReTargeter

U of F MBA Program drives 59 closed leads in two months with ReTargeter

The U of F MBA Program, through its marketing agency Lipof, faced the challenge of converting website traffic into leads for its prospective students. After investing heavily in driving new traffic to their site, they needed a solution from vendor ReTargeter to re-engage visitors who did not initially request information.

ReTargeter implemented a retargeting campaign to serve ads to these previous site visitors. This solution delivered 3.3 million impressions with a 0.31% click-through rate, successfully bringing qualified prospects back to the site. The campaign resulted in 59 closed leads over two months, effectively solving the conversion challenge for the customer.

U of F MBA Program