Case Study: U of F MBA Program achieves 59 closed leads and 3.3 million impressions in two months with ReTargeter

U of F MBA Program - Customer Case Study

The U of F MBA Program (University of Florida’s Hough School of Business) struggled to convert the high volumes of site traffic they were driving through premium ad buys into inquiries and applicants. Working with agency Lipof, they turned to ReTargeter’s retargeting service to keep their messaging in front of prospective students who had previously visited the site.

ReTargeter’s retargeting campaign served 3.3 million impressions over two months, achieved a 0.31% click-through rate, and directly contributed to 59 closed leads in that period, effectively recapturing qualified prospects and improving conversion outcomes for the U of F MBA Program.

U of F MBA Program

Nathan Lowery

U of F MBA Program