Case Study: Total Wine & More achieves 20.7% eCommerce revenue lift and 6:1 ROAS with ReTargeter

Total Wine & More - Customer Case Study

Total Wine & More, America’s largest independent retailer of fine wine with over 130 superstores, needed to accelerate growth of its fast‑growing eCommerce business and convert more online shoppers. The retailer partnered with ReTargeter to deploy a focused, long‑term retargeting program, including CRM and abandoned‑cart retargeting.

ReTargeter implemented personalized retargeting campaigns, abandoned‑cart and CRM-driven ads, and optimized creative to improve the online shopper experience. The effort produced measurable impact: a 20.7% year‑over‑year increase in revenue from retargeting, a .12% average click‑through rate, a 6:1 lifetime return on ad spend and a 50% increase in reach, driving meaningful eCommerce and bottom‑line growth for Total Wine & More.

Total Wine & More

Philip Fogleman

Director of Digital Marketing