Case Study: Total Wine & More boosts ecommerce success with ReTargeter

Total Wine & More boosts ecommerce revenue 20.7% with ReTargeter

Total Wine & More, America's largest independent wine retailer, sought to drive traffic and sales for its fast-growing eCommerce storefront. Their digital marketing team enlisted the services of ReTargeter in the spring of 2014 to implement a proactive retargeting strategy to meet this challenge.

ReTargeter implemented a focused strategy for Total Wine & More centered on CRM and abandoned cart retargeting, investing in creative assets to provide a customized shopper experience. This partnership delivered significant results, including a 20.7% increase in revenue and a 6:1 lifetime return on ad spend. The vendor, ReTargeter, was credited as the most efficient and powerful source of eCommerce business for the company.

Total Wine & More