Case Study: The Valley Health System achieves 70 hires at $60 cost-per-hire with ReTargeter

The Valley Health System - Customer Case Study

The Valley Health System needed to find the right clinical talent at the right time and cost. Working with TMP Worldwide, The Valley Health System engaged ReTargeter to provide targeted display advertising and recruitment retargeting on its careers site and Facebook to reach both active and passive candidates.

ReTargeter analyzed visit and page-level data to serve highly focused site and Facebook retargeting campaigns that optimized recruitment spend; from Jan–Sept 2015 the program produced 70 hires at an average cost-per-hire of $60, with 90% of hires being RNs, helping fill essential clinical roles and improving hiring efficiency.

The Valley Health System

Wayne Cassard

System Director