Case Study: Major League Soccer achieves $70K in ticket sales and 23:1 ROAS with ReTargeter

Major League Soccer - Customer Case Study

Major League Soccer needed to drive online ticket sales for the Mexican National Team World Cup Sendoff match at the Rose Bowl and enlisted ReTargeter to help reach in-market soccer fans. ReTargeter deployed its retargeting and prospecting services — including Site Retargeting plus Audience, Search, and Contextual Prospecting solutions — to target fans and convert intent into ticket purchases.

ReTargeter integrated SUM’s first‑party website and CRM data with its own audience segments, then ran a multi-faceted campaign (geo-targeting in California, targeted search terms like “world cup” and “Rose Bowl soccer matches,” and contextual prospecting). The campaign launched in under a month and generated $70,000 in ticket sales from a $3,000 spend (a 23:1 ROAS) and 274 conversion events, demonstrating the impact of ReTargeter’s combined retargeting and prospecting approach.

Major League Soccer