Case Study: Hireology builds brand confidence and drives funnel growth with ReTargeter

Hireology makes its brand look bigger for the price it pays with ReTargeter

Hireology, an HR software provider, needed to reach its target audience of HR professionals who were often in a research phase but not immediately ready to buy. To build brand familiarity and complement its educational content marketing strategy, Hireology partnered with the vendor ReTargeter to implement a retargeting solution.

ReTargeter's solution served ads to website visitors across the web, reinforcing the Hireology brand and creating positive associations. This was supplemented with email retargeting nurture campaigns for leads who downloaded content. The retargeting from ReTargeter made Hireology appear larger and more established, effectively building customer confidence and pushing prospects further down the sales funnel for a highly efficient price.

Hireology