Case Study: Hireology achieves stronger brand awareness and higher lead conversion with ReTargeter

Hireology - Customer Case Study

Hireology, an HR software provider that helps companies predict employee success, faced the challenge of reaching the elusive HR buyer: their content-driven inbound strategy attracted educated prospects but didn’t always convert them. To bridge that gap, Hireology partnered with ReTargeter to run site retargeting, email retargeting and creative ads (via ReTargeter ADstudio) so educational content could stay non-promotional while follow-up advertising did the selling.

ReTargeter served retargeted display ads across major sites and layered email retargeting into Hireology’s nurture campaigns, reinforcing brand familiarity and making Hireology appear larger and more trusted. According to Hireology’s marketing team, ReTargeter increased brand exposure, improved recall and helped move prospects further down the funnel—letting the marketing team focus on great content while ReTargeter handled the conversion-driven follow-up.

Hireology

Erin Wasson

Director of Marketing