Case Study: Ridgelinez achieves full-path customer insights and revenue optimization for arcade centers with RetailNext Full Path Analytics

Using technology to unpack consumer trends & spending habits for a leading arcade game center

Ridgelinez, a strategy consulting firm, needed deeper visibility into customer behavior inside a leading arcade game center. Relying on POS coin-slot counts only showed plays per machine and left gaps in key metrics like average plays per customer, time spent at each machine, average transaction value per visit, and male vs. female spending and gaming habits.

Ridgelinez partnered with RetailNext to deploy Full Path Analytics (FPA), using the RetailNext API to combine FPA Tracks, traversal zone data and in‑house POS data to map each customer’s path, interactions and dwell times (with demographic signals from Aurora sensors). The integrated insights enabled layout and machine-optimization, targeted marketing and loyalty programs, improved customer service and more precise revenue-driving decisions.

Ridgelinez

Joe Iriki

Manager