Case Study: UNTUCKit achieves higher in-store conversion with RetailNext

UNTUCKit boosts conversion 6.9% with RetailNext

UNTUCKit, a digitally-native men's apparel brand, faced a challenge when expanding from e-commerce into physical retail. Their stores lacked the rich, measurable data they were accustomed to online, relying instead on anecdotal reports and inaccurate manual counts. They partnered with RetailNext to establish a single source of truth for in-store metrics and gain actionable insights.

RetailNext implemented its platform, which uses the Aurora IoT sensor for accurate traffic detection and provides real-time data and AI-driven dashboards. This solution provided UNTUCKit with a credible baseline for measurement. The results included a 40% savings on IT infrastructure, an 18% increase in shopper yield, and a 6.9% increase in conversion from 2017 to 2020, giving the brand the data-driven visibility it needed in its physical stores.

UNTUCKit