Case Study: 100% PURE achieves higher conversion and sales with RetailNext

Transforming the Shopper Experience by Empowering Sales Associates with Retail Analytics

100% PURE is a U.S. prestige cosmetics brand that grew as a digital-native e‑commerce business and expanded into 13 branded retail stores. As the company scaled its brick-and-mortar presence, management saw revenue and profitability dip and needed a more effective way to drive in‑store customer acquisition and realize a strong ROI from physical stores.

Using the RetailNext analytics platform, 100% PURE tracked traffic and conversion in real time, set KPIs based on actual in‑store performance, coached staff from data-driven insights, and reallocated associate hours to match traffic patterns. The changes boosted performance—average transaction value rose from about $60 to $70, units per transaction increased from 3.12 to 3.32, conversion climbed from 24% to over 30% in select locations, and each new in‑store customer generated roughly 10% incremental online sales.

100% Pure

Ric Kostick

Co-Founder and Chief executive officer