Case Study: The Vitamin Shoppe achieves a 100 basis point conversion lift with RetailNext traffic analytics

The Vitamin Shoppe boosts conversion by 100 basis points with RetailNext

The Vitamin Shoppe, a retailer with hundreds of stores, lacked shopper traffic data, preventing them from calculating conversion rates and managing store performance. They needed an accurate solution from a vendor capable of a rapid, large-scale deployment. They partnered with RetailNext to implement its Traffic Analytics solution.

RetailNext deployed its solution to 731 stores within two months, supported by a change management program. This enabled The Vitamin Shoppe to optimize staffing and operations. Within seven months, RetailNext's solution helped achieve a fleet-wide conversion increase of over 100 basis points, resulting in more than $6 million in additional sales.

The Vitamin Shoppe