Case Study: Snow Peak boosts traffic and conversion with RetailNext

Snow Peak lifts shopper traffic 8.2% with RetailNext

Snow Peak, an outdoor apparel and gear retailer, faced a challenge with fragmented retail operations and a lack of performance culture after a period of rapid growth. With only limited data points like POS information, the company needed to establish baseline metrics and build a culture of accountability. They utilized RetailNext in-store analytics to address this.

The solution implemented by RetailNext involved a three-stage plan to design KPIs, roll out best practices, and capitalize on continuous improvement. This focused on metrics like capture rate, conversion, and staff scheduling. As a result, Snow Peak increased total shopper traffic by 8.2%, lifted overall conversion by 13%, and saw a 213% increase in shoppers purchasing across both gear and apparel categories, successfully establishing a self-sustaining performance culture.

Snow Peak