Case Study: Sharaf DG achieves data-driven retail intelligence with RetailNext

Sharaf DG uses RetailNext to analyze 30 stores and over 1 million monthly visits

Sharaf DG, a leading multi-brand electronics retailer in the UAE, faced a challenge in accurately measuring the performance of individual "brandbox" sections within its stores. After two years with other vendors, the company was dissatisfied with poor data quality, including inaccurate traffic counts and conversion rates. To support its data-sharing model, Sharaf DG turned to vendor RetailNext for a superior traffic analytics solution.

RetailNext implemented its Traffic Analytics and shopper-journey analytics, powered by the Aurora® sensor, to provide precise data. This information was integrated into Sharaf DG's BI environment. The results provided a reliable, full-funnel view of in-store interactions, which became the foundation for optimizing brand performance, sharpening staffing strategies, and building data-driven programs for strategic decisions with brand partners.

Sharaf DG