Case Study: Sears Holdings Corporation achieves 1,100% mobile offer redemption lift and 26% basket growth with RetailNext

Sears Holdings Corporation - Customer Case Study

Sears Holdings (including Kmart) — a leading U.S. retailer with over 2,000 stores and the Shop Your Way rewards platform — needed to drive store traffic, boost sales and deepen customer relationships by delivering targeted, time‑sensitive offers and product recommendations to members and in‑store shoppers.

RetailNext implemented a cross‑channel mobile marketing solution (SMS, email, mobile web, POS, geofence, direct mail) with a machine‑learning recommendation engine that learns from customer interactions. Time‑to‑market dropped from weeks to minutes, enabling more tests and campaigns and delivering a 1,100% increase in mobile offer redemptions (vs. static mobile pages) and a 26% rise in basket size, plus stronger engagement and clear ROI.

Sears Holdings Corporation

Bill Kiss

Chief Digital Officer