Case Study: Ridgelinez improves arcade customer journey insights with RetailNext

Ridgelinez uncovers customer journey insights with RetailNext to analyze plays, spend, and machine traffic

Ridgelinez, a strategy consulting firm acting on behalf of an arcade game center client, faced the challenge of understanding customer behavior beyond basic point-of-sale data. They needed to analyze how customers navigated the arcade, including time spent at machines, average plays per visit, and differences in how male and female shoppers played and spent. They partnered with RetailNext to find a solution.

RetailNext implemented its full-path shopper journey analytics and Aurora sensors to track customer paths and provide approximate gender demographics. By integrating this data with POS information, Ridgelinez gained insights into customer interactions with each machine. This allowed the client to optimize machine layout and floor plans, refine marketing strategies, design loyalty programs around real spending patterns, and improve customer service.