Case Study: New West KnifeWorks boosts conversion and traffic with RetailNext

New West KnifeWorks lifts conversion 75% with RetailNext

New West KnifeWorks, a retailer of hand-crafted knives, needed to accurately measure its store performance to support a period of rapid expansion. The challenge was to establish a baseline of store traffic, benchmark against KPIs, and uncover sales opportunities to ensure a return on investment for every dollar spent. To achieve this, they turned to vendor RetailNext and its traffic analytics platform.

RetailNext implemented its platform, which uses the Aurora IoT sensor for precise traffic counting and integrates with POS data to measure conversion. This provided New West KnifeWorks with real-time insights and prescriptive recommendations. The solution delivered significant results, driving a 75% year-over-year increase in conversion rates and a 32% increase in store traffic for the retailer.

New West KnifeWorks