Case Study: National Department Store achieves validated conversion metrics and a successful product launch with RetailNext

National Department Store Aggressively Invests in Analytics Solutions

A national department store preparing to launch a private-label apparel line (women’s ready-to-wear, men’s sportswear and tailored apparel) wanted to test demand and shopper behavior before committing to a national roll-out. Executives needed clear, actionable metrics on traffic, display engagement, fitting-room use and conversion to estimate potential sales.

They ran a four-week pop-up pilot in a high-traffic area and used RetailNext’s integrated, real-time analytics to measure performance baselines. Results showed over 20% of entrants visited fitting rooms with a 67% fitting-room conversion, 62% of women’s traffic stayed in the front of the shop, men’s sportswear dwell conversion topped 30% in week one (18% average), and Saturdays were strongest for men’s purchases—data that supported the full launch and led other locations to adopt RetailNext.