Case Study: Nation's Fastest-Growing Retailer achieves higher fixture conversion and increased holiday sales with RetailNext

Nation Fastest Growing Retailer - Customer Case Study

A fast-growing, small-format convenience and value retailer carrying a wide assortment of name-brand food, household goods, apparel and more wanted to know which seasonal fixtures performed best: their own front-end seasonal merchandisers (FESMs) and seasonal end caps (SECs) or those supplied by a third‑party display vendor during the critical holiday period.

RetailNext compared four vendor sites to three control sites, collecting store traffic, conversion, display dwell and dwell-conversion, dwell times and sales over four weeks between Thanksgiving and Christmas. The analysis showed the vendor’s FESMs and SECs converted at higher rates; vendor FESMs drove an average $3 higher spend (about a 42% boost), and vendor SECs produced higher overall sales despite lower average spend. These insights allowed the retailer to identify and focus on the better-performing fixture provider for the season.