Case Study: Leading Premier Premium Denim Apparel Brand achieves 44% sales growth and KPI improvements with RetailNext

Leading Premier Premium Denim Apparel Brand - Customer Case Study

A premier premium denim apparel brand with more than 100 company-owned locations worldwide wanted to quantify how changes to in-store lighting would affect store performance—specifically traffic, average daily sales, conversion rate, average transaction value, sales per shopper, dwell time, and capture rate—at its flagship store.

RetailNext deployed in-store analytics across ten store areas, captured a two-week baseline, implemented the lighting changes, and measured an equivalent post-change period. Comparison showed overall dwell times fell (indicating reduced shopper confusion) and key KPIs improved: 44% growth in sales, 3.8% growth in conversion, 21% growth in sales per shopper, and a 7% increase in average transaction value.